Top cases
2023 - 2024
Boosting conversion with a new platform
Published by
Marcio Rebouças
+40%
conversion rate
+40%
conversion rate
+40%
conversion rate
+2,83x
engajement rate
+2,83x
engajement rate
+2,83x
engajement rate
+900k
active users
+900k
active users
+900k
active users
Problem
Having content spread across multiple platforms limited JOTA PRO’s sales opportunities and made it hard to track user behavior. Before the launch, we did research to test key questions about:
Consumption habits: How do users consume and use content to make decisions?
Key features: Users were able to find and read the content of posts easily, using navigation, search and editorials
Unification: Do users value the possibility of accessing free and paid content on a single platform?
Problem
Having content spread across multiple platforms limited JOTA PRO’s sales opportunities and made it hard to track user behavior. Before the launch, we did research to test key questions about:
Consumption habits: How do users consume and use content to make decisions?
Key features: Users were able to find and read the content of posts easily, using navigation, search and editorials
Unification: Do users value the possibility of accessing free and paid content on a single platform?
Problem
Having content spread across multiple platforms limited JOTA PRO’s sales opportunities and made it hard to track user behavior. Before the launch, we did research to test key questions about:
Consumption habits: How do users consume and use content to make decisions?
Key features: Users were able to find and read the content of posts easily, using navigation, search and editorials
Unification: Do users value the possibility of accessing free and paid content on a single platform?
Objectives
The unification had the following primary objectives:
Conversion rate: Improve the conversion of visitors into JOTA PRO clients.
Enhance user experience: Create a smoother and more intuitive navigation journey.
Monitor user behavior: Implement tools and analytics to track and understand user interactions on the platform.
Objectives
The unification had the following primary objectives:
Conversion rate: Improve the conversion of visitors into JOTA PRO clients.
Enhance user experience: Create a smoother and more intuitive navigation journey.
Monitor user behavior: Implement tools and analytics to track and understand user interactions on the platform.
Objectives
The unification had the following primary objectives:
Conversion rate: Improve the conversion of visitors into JOTA PRO clients.
Enhance user experience: Create a smoother and more intuitive navigation journey.
Monitor user behavior: Implement tools and analytics to track and understand user interactions on the platform.
Solution
After user research, we developed the BETA version of the platform, prioritizing improvements to navigation, homepage, posts page, sections and content customization.
Solution
After user research, we developed the BETA version of the platform, prioritizing improvements to navigation, homepage, posts page, sections and content customization.
Solution
After user research, we developed the BETA version of the platform, prioritizing improvements to navigation, homepage, posts page, sections and content customization.
Analytics & Growth
The ideation phase involved brainstorming sessions with the team to generate creative solutions. The best ideas were selected and transformed into interface prototypes, which were tested with users. Prototyping allowed:
Analytics & Growth
The ideation phase involved brainstorming sessions with the team to generate creative solutions. The best ideas were selected and transformed into interface prototypes, which were tested with users. Prototyping allowed:
Analytics & Growth
The ideation phase involved brainstorming sessions with the team to generate creative solutions. The best ideas were selected and transformed into interface prototypes, which were tested with users. Prototyping allowed:
Results
After the implementation of JOTA Único, significant improvements were observed in performance metrics:
Results
After the implementation of JOTA Único, significant improvements were observed in performance metrics:
Results
After the implementation of JOTA Único, significant improvements were observed in performance metrics:
+40%
conversion rate
+40%
conversion rate
+2,83x
engajement rate
+2,83x
engajement rate
+900k
active users
+900k
active users
+40%
conversion rate
+40%
conversion rate
+900k
active users
+900k
active users
+2,83x
engajement rate
+2,83x
engajement rate
Lessons Learned
Prioritize user feedback: Continuously seek input from users throughout the design and development process.
Data-driven decisions: Use data analytics to inform design choices and measure the effectiveness of solutions.
Simplicity is key: Strive for simple and intuitive designs, even when dealing with complex information.
Lessons Learned
Prioritize user feedback: Continuously seek input from users throughout the design and development process.
Data-driven decisions: Use data analytics to inform design choices and measure the effectiveness of solutions.
Simplicity is key: Strive for simple and intuitive designs, even when dealing with complex information.
Lessons Learned
Prioritize user feedback: Continuously seek input from users throughout the design and development process.
Data-driven decisions: Use data analytics to inform design choices and measure the effectiveness of solutions.
Simplicity is key: Strive for simple and intuitive designs, even when dealing with complex information.
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