UI Design
5 min
Jul 12, 2025
Building a $140K Sponsored Content Hub
Designing a content hub, landing page, and newsletter to expand audience and drive sponsorship revenue.
Published by
Marcio Rebouças
Case Summary
$140K+
revenue generated
37%
conversion rate
41%
average open rate
Context
JOTA launched a special editorial project investigating the economic impact of organized crime on the Brazilian state and private companies with B2B sponsorship.
Problem
The project required a dedicated digital experience to centralize the coverage and attract newsletter subscribers.
Solution
I designed a content hub, a landing page to acquire subscribers, and a newsletter to distribute the coverage.
Objectives
The goal was to support the special coverage with a content hub, a landing page for subscriber acquisition, and a newsletter for content distribution
Content Hub
Create a centralized editorial experience to host the special coverage.
Landing Page
Acquire newsletter subscribers interested in the topic.
Newsletter
Distribute the coverage and maintain engagement with readers.
Benchmarking
I benchmarked digital editorial experiences from major media companies to identify best practices.
Wireframing
I created low-fidelity wireframes to define the structure and content hierarchy before moving to high-fidelity design.
Final Solution
The final solution combined editorial content, subscriber acquisition, and newsletter distribution into a single ecosystem.
Results
The new product generated significant business impact:
$140K+
revenue generated
37%
conversion rate
41%
average open rate
Key Learnings
Content distribution matters: Combining a content hub and newsletter improved reach and engagement.
Design supports monetization: A well-structured editorial experience helped deliver value to sponsors.
Editorial products need ecosystems: Content hubs, newsletters, and landing pages work better together.
Role & Responsibilities
UX/UI Design
UX Research
Discovery
Prototyping
Figma
Data Analysis
Analytics
GA4
GTM
